The recording cut off at exactly five minutes, halfway through your explanation. You try again, trim the intro, and it still does not fit. And that Loom badge in the corner has been quietly bothering you every time you send something to a client.
One more thing worth knowing: a lot of what you will find written about Loom's limits is out of date. Articles still refer to a "Pro" plan, quote 50 workspace members, or list prices from several years ago. Everything below comes from Atlassian's current pricing page.
The 30-second version
| Starter (free) | Business | |
|---|---|---|
| Recordings | 25 | Unlimited |
| Video recording length | 5 minutes | Unlimited |
| Meeting recording length | Unlimited | Unlimited |
| Loom branding | Applied | Can be removed |
| Workspace members | Up to 10 | Expandable |
| Transcription | 50+ languages | Same |
| Price per user, per month | $0 | $18 (up to 17% off annually) |
The five-minute cap applies to video recordings only
Atlassian lists them as two different things
The free plan on Atlassian's pricing page includes both of these lines:
5 minute video recording limit
Unlimited meeting recording length
Most guides flatten this into "the free plan stops at five minutes." Which of the two features you are using changes the answer entirely. If your goal is capturing meetings, the length problem was never yours to begin with.
What to try before you pay
If you are genuinely hitting five minutes on video recordings, two things are worth trying first.
A fair number of people are solved by one of these two. Worth checking before reaching for a card.
What happens when you hit 25 recordings
The free plan holds 25 recordings. Once you are there, you either delete older ones or upgrade.
Free recordings carry Loom branding
Removing Loom's branding is a paid feature. On the free plan, it stays on your recordings.
For internal sharing this rarely matters. It starts to matter when you are delivering something to a client, or publishing a tutorial as-is.
You can invite up to 10 people to a workspace
Per Atlassian's FAQ, the free plan allows a maximum of 10 workspace members.
Watch this number, because plenty of articles say 50. You will not notice it while using Loom on your own. It tends to surface the moment you try to roll it out to a team, often before the recording count or the time limit does.
What paying actually removes
| Plan | Per user, per month | What it lifts |
|---|---|---|
| Starter | $0 | Nothing |
| Business | $18 | Recording count, five-minute cap, Loom branding |
| Business + AI | $24 | The above, plus AI features |
| Enterprise | Custom quote | Organization-level administration |
Annual billing saves up to 17%.
If you find a page quoting "Loom Pro," that is an old plan name. The current lineup is Starter, Business, Business + AI and Enterprise.
When staying on Loom is the right call
Everything above is about limits, but Loom is embedded in a lot of teams for good reasons. Before you switch, check whether you are actually using them.
If none of that describes you, and Loom is just the thing you press to record your screen, there are other options.
Choosing again, by use case
Three things that actually decide it
Feature tables get long. In practice, the decision comes down to three questions.
| Axis | What to look at |
|---|---|
| Length limit | Is five minutes enough |
| Watermark | Is this going outside the company |
| Does text survive the recording | Will you need to find something in it later |
The third one rarely appears in screen recorder comparisons. For meeting capture, it is the one that decides everything.
By use case
| What you are doing | What fits |
|---|---|
| Video messages to clients, with view analytics | Loom Business. Little else covers this well |
| Long tutorials and product walkthroughs | An unlimited-length recorder (Mac options here) |
| Streaming, compositing multiple sources | OBS Studio (how Mac internal audio works) |
| Recording meetings so you can find things later | A tool that leaves text behind, not just video |
For meetings, text is the deciding factor
Record meetings for a few months and you end up with a library of video. Nobody has an hour to re-watch an hour. A recording you never open produces roughly the same outcome as not recording at all.
On the Pro plan, an AI turns each recording into meeting notes and sends them to Notion. When the call ends, what you have is searchable text rather than another video file. Pro is free for the first month and does not ask for a credit card.
Frequently asked questions
How long can I stay on Loom's free plan?
Indefinitely. It is a free tier, not a trial. The 25 recordings, five-minute video limit and 10-member cap apply the whole time.
Is anything past five minutes saved?
No. Video recording stops at the limit and the rest is not kept. For longer material, split it up or use meeting recording, which has no length limit.
Does deleting recordings free up my 25 slots?
Yes. Just remember that deleting a recording invalidates its share link, so be careful with anything you have sent externally.
Is transcription included on the free plan?
Yes, with 50+ languages listed by Atlassian. How workable the resulting text is for your purposes is worth testing on a real recording.
If I upgrade, does branding disappear from my old videos?
Branding removal is a paid-plan feature. Whether it applies retroactively to existing recordings depends on current behavior, so check Loom's help center before upgrading for that reason specifically.
Can I move my Loom recordings into Qureco?
You can download your videos from Loom and keep them locally, but Qureco has no bulk import from Loom. The realistic path is switching from your next recording onward, leaving your existing library where it is. Running both for a while is perfectly workable.
Terms used in this article
| Term | Meaning |
|---|---|
| Starter | Loom's free plan. 25 recordings, five minutes per video, up to 10 members |
| Business | Loom's standard paid plan at $18 per user per month. Lifts the count, length and branding limits |
| Business + AI | Business plus AI features, at $24 per user per month |
| Video recording | Recording your screen to share as a video message. Capped at five minutes on the free plan |
| Meeting recording | Capturing an actual meeting. No length limit, even on the free plan |
| Loom branding | The Loom marking applied to free-plan recordings. Removal is a paid feature |
| View analytics | Seeing who watched a video and how far they got. One of Loom's core strengths |
Summary
- Loom's free plan means 25 recordings, five minutes per video, Loom branding, and 10 workspace members
- The five-minute cap covers video recordings only. Meeting recording length is unlimited
- Splitting your content or switching to meeting recording solves this without paying, for some people
- If you rely on share links and view analytics, Business at $18 per user per month is money well spent
- If you are recording meetings, pick based on whether you can search the result later, not on how much video you can store
Hitting a limit is a useful moment, because it forces the question of what you wanted from the tool. Delivering a message, or keeping a record. Once that is clear, the pricing decision answers itself.
Qureco Screen Recorder
Powerful screen recording app for Mac
Record meetings, let AI handle the notes, just read what arrives in Notion.
Try all features free for the first month.
